In the late 19th century, Vietnam introduced cocoa as a potential cash crop - this was also the case in the province of Bên Tre. However, the marketing was unsuccessful. In the early 1980s, the country tried again to gain a foothold in the cocoa-growing business when Russia became interested in the cocoa beans. But global political changes ensured that the demand for freshly planted cocoa vanished into thin air before it was ready for harvest: the iron curtain fell and potential buyers from Russia disappeared from the scene.
Only when the demand for chocolate increased in China around the turn of the millennium did cocoa in Vietnam experience its first boom, because large companies from China began to be interested in mass cocoa from nearby Vietnam.
Around the same time, the demand for fine quality cocoa also grew. The plantations in the province of Ben Tré, which were still home to cocoa trees from the 1980s, developed into plantations with quality cocoa trees.