Luisa Abram founded her chocolate factory in 2014 in Sao Paolo, Brazil. Shortly thereafter, her sister, Andréa Abram, ended her established career as a lawyer in order to fully support Luisa. Today they run Luisa Abram Chocolates together. They only use wild cacao, that is, cacao beans that grow wild in the Amazon and not on plantations. In this way, no primeval forest is cleared and the population receives an income. In addition, wild cocoa offers an original and unique taste experience not found in any other chocolate.
Shortly before Luisa's graduation in gastronomy from the Universidade Anhembi Morumbi in São Paulo, Luisa made the first of many trips to the Amazon rainforest. Here she returned with 20 kg of dry and fermented cocoa and began testing for the production of her first chocolate bar: Rio Purus.
During this time the "chocolate factory" was still in her parents' house and had the size of just 4 square meters! Luisa created batch by batch and tuned her roasting profile until it was perfect for her, and equally experimented to get the the right times for the cacao in the melangeur. Her hard work led her to create one of the best chocolates in all of Brazil.
In 2015 Luisa Abram Chocolates exported to England for the first time. After that, their level of awareness increased steadily. Today she has won several awards at the Academy of Chocolate and the International Chocolate Awards.
She only uses wild cacao from the Amazon rainforest. This does not grow on a plantation but in the shade of other centuries-old trees. Where nature let it appear. They are constantly searching for wild cacao deposits along the many rivers in the Amazon rainforest. They form partnerships with riverside communities, who are encouraged to care for and conserve the native cocoa trees as well as those surrounding them. Employment opportunities and new sources of income are created for men and women, improving the quality of life of these population groups.